Between the rapid adoption of new tablet computers, and the proliferation of smartphones that feature high-fidelity screens, consumers are replacing laptops and desktops as the primary vehicle for accessing the information resources that they want and need from their online brands. Companies that do not have a strong mobile marketing strategy will increasingly find themselves at a competitive disadvantage if they do not integrate dedicated mobile device outreach and relationship management strategies. In this webcast we explore how these critical marketing trends are changing the relationship between IT and the enterprise.
John Robinson has been Panvista Mobile’s Chief Strategy Officer since 2008. In that time, Mr. Robinson has helped Panvista become the leading mobile app creator for B2B marketing, sales and event apps. Prior to Panvista, Mr. Robinson was the founder of two technology start-ups in the education and content management spaces. He holds a B.A. with honors in History and Philosophy from Queen’s University in Kingston, Ontario.
Panvista is the leading provider of enterprise mobile application creation software for the B2B market. Panvista’s mobile app platform enables companies to quickly distribute branded information to prospects and customers on the iPhone, iPad, Android and Blackberry. Companies around the world use Panvista to create a stable return on investment from mobile apps. Using comprehensive in-app analytics and lead generation functionality for gated content, companies can easily understand how mobile apps impact bottom line revenue. Panvista is headquartered in Toronto, Canada. For more information, visit www.panvistamobile.com.
This edition of 1on1 with BizTechReports is copyrighted 2012. All rights are reserved. Any use of this content with out written permission from BizTechReports is strictly prohibited.
Copyright 2015 BizTechReports. All rights reserved.