By 2014, fewer than 30 percent of business intelligence (BI) initiatives will align analytics completely with enterprise business drivers, despite alignment being the foremost BI challenge, according to Gartner, Inc. Cloud offerings will account for just 3 percent of BI revenue by 2013, despite every major BI platform vendor presenting one. In addition, Gartner analysts said that by 2013, BI initiatives will be based on an organizational model that strikes a balance between centralized and decentralized delivery. Gartner’s three central predictions for the BI market are: By 2013, every major BI platform vendor will present a cloud offering, but these will account for just 3 per cent of total BI revenue. The BI market is not exempt from cloud-related hype. Current adoption of "cloud BI" by user organizations lags far behind the expectations of vendors, which are busy creating and marketing new off-premises solutions. Organizations that have already invested in on-premises BI infrastructure are hesitating to identify a segment of their BI initiative for which data can be moved into the cloud and reports and dashboards received from a cloud provider. However, companies that have subscribed to a specific cloud application, such as customer relationship management, payroll or help desk service, are more inclined to use BI functionality delivered by their cloud provider, as they see it essentially as an extension of the cloud application. By 2013, BI initiatives will be based on an organizational model that strikes a balance between centralized and decentralized delivery. Many BI programs have departmental roots with analytical resources embedded in the business. This model has worked well in serving departmental needs, but it lacks consistency in terms of data definitions and measures across an entire organization. Often, the IT organization has solved this inconsistency problem by establishing a central team to deliver BI. However, such an overly centralized model lacks the agility and familiarity of the decentralized model. A hybrid delivery model enables greater consistency and economies of scale, more autonomy and faster turnaround times. By 2014, fewer than 30 percent of BI initiatives will align analytic metrics completely with enterprise business drivers. The foremost BI challenge is to align initiatives with corporate strategy and objectives, but fewer than one-third of organizations have a documented analytics, BI or performance management strategy. Organizations often develop and deploy hindsight-oriented reports and/or query applications focusing on metrics that users may find interesting, but they don't represent the operational or strategic controls used to facilitate business performance. (Contact: Gartner, www.gartner.com/us/bi, Christy Pettey,408/468-8312, email@example.com).
The rapid adoption of cloud solutions will transform the traditional networking channel landscape in EMEA, according to a new study from International Data Corporation (IDC). The networking channel market in EMEA is a dynamic environment that is constantly evolving, fueled by new technologies, changing customer demands, an alternate vendor landscape, and an uncertain economy. The "cloud concept," which covers shared access to virtualized resources over the Internet while data and software are stored on servers, is becoming more important for organizations. With cloud adoption — private, public, or hybrid — significantly growing, we see that major vendors in EMEA are rolling out cloud enablement programs and initiatives for their channel partners where they can choose to act as cloud resellers, cloud builders, and cloud service providers — for example, Cisco's Cloud Partner Program (CPP). Many vendors, including Cisco and HP Networking, further announced new or enhanced partner certifications (cloud architect certification) or specialization programs in 2011. We believe this trend will continue. The focus on partner competency is essential in a cloud economy, which is fueled by high customer requirements for skilled and experienced partners that can easily deploy cloud-based solutions in IT environments.
(Contact: IDC, www.idc.com,508/872-8200)
As cloud computing continues to gain acceptance in emerging markets, service providers (such as telcos, MSOs and hosters) are well positioned to gain mindshare and become an important route to market (RTM) for small and medium businesses (SMBs—firms with 1-999 employees) for acquiring cloud solutions, AMI-Partners says.
AMI’s recently released 2011 Route-to-Market Opportunity Model shows that in emerging markets, such as China, India, Brazil and Russia, SMB cloud services spending and investments through service providers will increase nearly six-fold from $111M in 2011 to $615M by 2015. This represents a 4-year annual growth rate of 54%—the largest among all RTMs tracked by AMI and far outpacing the growth in total SaaS spending over the same period. “Service providers in emerging markets will gain considerable market share in the cloud services space, due to several key factors,” says Rohan Bose, Associate for AMI’s Channels Practice. “The first is due to mergers and acquisition activity within the channel landscape. Larger telcos and service providers are in the process of acquiring smaller VARs and local channel partners/resellers. The acquisition of these partners allows service providers to diversify their product portfolios and enter the cloud market by providing basic SaaS solutions (such as accounting, business intelligence/analytics, email and CRM). This is an important step for many telcos and MSOs, as they believe that their traditional offerings such as voice, data and video services will begin to enter a phase of modest growth over the next couple of years. Cloud services allow service providers the ability to meet the growing SMB demand and differentiate themselves from other competitors.” The second factor for the expected increase in SPs’ share is their ability to bundle SaaS solutions with broadband and high-speed Internet connectivity. Other cloud providers such as channel partners can bundle multiple SaaS applications together, but cost-conscious SMBs are more likely to purchase bundles containing broadband. Finally, many of these SPs offer datacenters and hosting capabilities to SMBs looking to store infrastructure externally. Similarly, SPs can offer datacenter hosting to traditional channel partners such as VARs for the same reason. Other channel partners who require space to host their own apps often turn to SPs to meet their needs. AMI studies have shown strong interest by channel partners to partner with SPs for hosting needs and it is up to the SPs to foster and grow the relationship. Given the gradual shift in SMB preference, IT vendors would be wise to take advantage of this lucrative opportunity. Since many smaller SPs do not yet have the necessary business applications to offer SMBs, SaaS and other cloud vendors can utilize SPs as a viable option to go-to-market. By entering into strategic and symbiotic relationships, vendors can help SPs add further value to their services. (Contact: AMI-Partners, www.ami-partners.com, 212/944-5100 or e-mail firstname.lastname@example.org.)
The online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions and exchanges) produced a combined $4.3 billion in top line revenue in 2011, an increase of 45% over 2010, according to AccuStream Research. Double-digit revenue growth of 30% annually projected across all value chain sectors yields a $10 billion market by 2014, according to an extensive, multi-disciplinary report released by AccuStream Research. The report, Video Value Chain 2012: CDN, Integrated Video Platforms, Advertising Networks, Ad Serving Solutions and Real Time Mediation Environments, packages extensive online video and mobile media market research produced by AccuStream Research. Video advertising network specialists captured 40.6% of value chain revenue in 2011, followed by media and entertainment CDN (representing 49.7% of total CDN) at 26.8%, video platforms and related solutions taking 19.7% and mobile advertising networks 12.8%. Mobile advertising networks are forecast to own 18.5% of the media value chain by 2014, including media and non-media CDN at 31.4%, video ad networks (all format executions) holding 34.9%, media and video platforms 15.2%. (Contact: AccuStream Research, Paul A. Palumbo, email@example.com/394-1490).
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