According to Forrester, while CMOs have certainly taken on a larger role when it comes to influencing business technology, data from a recent research report reveals that ownership of the budget has not shifted as much as some may expect:
• About 10 percent (and rising) of US new tech purchases start with the business but shift to the CIO.
• More than one-third of new US tech purchases will be made by the CIO and business together.
• CIO-team-led purchases that involve business will shrink from 27 percent in 2010 to 25 percent in 2014.
• IT-only purchases will fall from 27 percent to 22 percent in 2014.