According to a report on The Future Trust from Technicolor, companies that have not “mobile- optimized” their infrastructures, applications, business processes – even their employee- and customer-facing websites – face an array of marketplace risks and missed opportunities that can be measured in the hundreds of millions – perhaps even billions – of dollars.
Consider the exploding volume of devices that global consumers today are likely to carry. In 2013, the worldwide smartphone market reached a major milestone; over one billion units were shipped in a single year for the first time. According to analysts at IDC, vendors shipped 38.4 percent more units than the 725.3 million units brought to market in 2012.
Beyond phones, however, is the rapid rise of new mobile form factors. Gartner, for instance, projects worldwide combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) to reach 2.5 billion units in 2014, a 7.6 percent increase from 2013.
According to Gartner, the device market continues to evolve, with buyers deciding which combination of devices is required to meet their wants and needs. Users are moving away from the traditional PC (notebooks and desk-based) as connectivity and content consumption gives way to more dynamic collaboration and shared content creation. The greater flexibility of tablets, hybrids and lighter notebooks address users’ increasingly different demands.
“The bottom line,” says Danny Lousberg, Director of Product Management for Qeo at Technicolor, “is that people do not want to be tied down. They want their devices and applications to automatically connect, interact and interoperate as seamlessly and as intuitively as possible.”
Analysts at Juniper Research believe that revenues generated from Smart Home services will achieve a global market value of $71 billion by 2018, rising from $33 billion in 2013. Recent analysis from this group found that nearly 80 percent of total Smart Home service revenues will come from entertainment services by the end of the forecast period. This growth is being spurred on the supply side by the emergence of high-profile OTT (Over-The-Top) content providers such as Netflix, LOVEFiLM and Amazon Instant Video, while demand is being further fuelled by mass adoption of Internet-connected TVs. Increasingly, analysts observe, they want to access these resources via wireless mediums.
“In home environments, the situation is even more urgent. Consumers are increasingly disinterested in physically connecting their growing number of smart personal assets (including smart phones, tablets and wearable devices) to communication networks,” says Bart Vercammen, Vice President of Product Management for WiFi Doctor at Technicolor.
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