Category Archives: BizTechReports

1on1 Video Interviews with Industry subject matter experts. Hosted by Lane Cooper, Editorial Director

BizTechReports Launches Thought Leadership Initiative on 2013 Enterprise Strategies for Big Data

BizTechReports (www.biztechreports.com) has prepared a thought leadership initiative for technology players active in the Big Data space. Big Data is big news these days with analysts and consultants predicting big gains for this critical technology.…

Damage Already Done to High-Tech Sector Marketing Budgets…As Fiscal Cliff Impasse in Washington Potentially Moves into New Year

As the debate over the Fiscal Cliff rages on (or festers, depending on your point of view) we were wondering what impact this issue is having on the marketing plans of organizations that provide technology…

Overcoming Barriers to Cloud Adoption in the Federal Government — An Interview with Mark Pietrasanta, CTO, Aquilent

By now, cloud is far less mysterious – or even threatening – than it was even just a couple of years ago. Still, not all agencies are meeting deadlines associated with the federal “cloud-first” mandates…

Enterprise Feedback Management – Strengthening The Bonds Between Marketing and the IT Organization

Enterprise Feedback Management is emerging as a foundational activity for organizations that need to collect and interpret customer feedback to provide definitive action and operational direction to the business.  Typically, EFM solutions help organizations to…

UP and to the Right – How the End Users and Technology Vendors Can Get The Most out of their Analyst Relationships

Analyst relations is one of the least understood disciplines in the technology sector.  Among many in the industry, the role of analysts is fraught with conspiracy theories and misconceptions that rival any political thriller.  Just…

How Mobile Marketing Trend is Changing Relationship Between IT and Marketing Organizations

Between the rapid adoption of new tablet computers, and the proliferation of smartphones that feature high-fidelity screens, consumers are replacing laptops and desktops as the primary vehicle for accessing the information resources that they want…

Shooting at a Moving Target – Next Generation Cloud Management Strategies

One of the biggest challenges that enterprise IT departments will face over the next few years will be to figure out how to integrate and manage a wide array of private, public and hybrid cloud…

Business Process Management Strategies in a Mobile and Decentralized Environment

The rapid proliferation of new mobility tools, wireless networks and decentralized organizational structures are causing a growing number of enterprise strategists to completely re-evaluate the way they design, manage and upgrade business processes.  One of…