Category Archives: BIA/Kelsey

BIA/Kelsey Forecasts Overall U.S. Local Media Ad Revenues to Reach $151.5B in 2017, Lifted by Faster Growth in Online/Digital

The midyear update to the Annual U.S. Local Media Forecast (2012-2017) from BIA/Kelsey projects total U.S. local media ad revenues to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8…

BIA/Kelsey: Forty Percent of SMBs Now Accept Payments with Mobile Credit Card Readers

Small and Medium-Sized Businesses (SMBs) are increasingly embracing mobile and social platforms for improving operational efficiencies and promotion especially in the area of mobile payments, with 40 percent now accepting payments at the point of…

U.S. Local Online/Interactive/Digital Ad Revenues to Reach $38.1B in 2016: BIA/Kelsey

Ad revenues for the online/interactive/digital segment of the U.S. local media market to grow from $21.2 billion in 2011 to $38.1 billion in 2016 – a 12.4 percent compound annual growth rate (CAGR), according to…