Category Archives: Forrester

Forrester: B2B Executives Seek ‘Amazon-like’ Customer Experience, But Most Lack Systems to Support It

Business-to-business (B2B) companies have been forced to fundamentally rethink critical customer engagement strategies and core investments in commerce infrastructure, a new Forrester/Internet Retailer survey of 100-plus B2B eCommerce professionals has found. Until recently, most B2B…

Web To Influence More Than Half Of European Retail Sales By 2020, Forrester Says

Cross-channel retail sales in Europe — purchases that consumers begin using a digital channel but do not complete online — will reach €704 billion by 2020, up from €457 billion this year, according to a…

Forrester: Which Cloud Computing Technologies Will Accelerate, Struggle in 2015?

Cloud computing services are now a critical ingredient for enterprises to deliver better applications with greater flexibility to win, serve, and retain customers. Business leaders and developers have traditionally led the charge, but CIOs are…

Forrester: Google Won’t Launch a Bank, but It Will Disrupt Financial Services

Google won’t launch a traditional bank because of the associated costs and regulation and because much of its advertising revenue currently comes from financial services clients, according to a new Forrester report. However, Forrester believes…