Category Archives: Forrester

Forrester: Chief Digital Officers May Be All The Rage…For Now…Also…Are Enterprises Geared Up for Digital Disruption?

Burberry, Nike, Rolls-Royce. These are firms that understand true digital business, having embraced digital technologies to fundamentally alter the way they bring value to customers. But this list of leaders is short, and for most…

Forrester: 85 Percent of Marketers Publish Branded Content, But Only 36 Percent Do It Effectively

Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don’t reach the intended audience and have…

In the ‘Age of the Customer’ Only Customer-Obsessed Enterprises Will Thrive: Forrester

In the age of the customer, only organizations that focus on first and foremost on winning, serving, and retaining customers will survive. This era will define the next 20 years of business, with the marketing…