Category Archives: Forrester

Companies Will Thrive And Fail In The Age Of The Customer In 2016, Forrester Says

According to new research from Forrester, 2016 will prove to be the most consequential year for companies adapting to digitally savvy, empowered customers.  Forrester identified the top 10 critical success factors that will determine if…

Forrester Research: Video To Represent Half of All European Online Display Advertising Spending by 2020

European video advertising spending is projected to grow by more than 30 percent year-over-year in 2015 and will increase at a 26.4 percent co.pound annual growth rate (CAGR) over the next five years to represent…

Tech Market Spending Will Drop By 3.1 Percent in U.S. Dollars in 2015, Forrester Forecasts

Forrester Research forecasts that the strong dollar will drop global tech markets by 3.1 percent in 2015 (as measured in US dollars) — even though most countries will see the market grow by 3 percent…

Forrester: B2B Executives Seek ‘Amazon-like’ Customer Experience, But Most Lack Systems to Support It

Business-to-business (B2B) companies have been forced to fundamentally rethink critical customer engagement strategies and core investments in commerce infrastructure, a new Forrester/Internet Retailer survey of 100-plus B2B eCommerce professionals has found. Until recently, most B2B…

Web To Influence More Than Half Of European Retail Sales By 2020, Forrester Says

Cross-channel retail sales in Europe — purchases that consumers begin using a digital channel but do not complete online — will reach €704 billion by 2020, up from €457 billion this year, according to a…

Forrester: Which Cloud Computing Technologies Will Accelerate, Struggle in 2015?

Cloud computing services are now a critical ingredient for enterprises to deliver better applications with greater flexibility to win, serve, and retain customers. Business leaders and developers have traditionally led the charge, but CIOs are…

Forrester: Google Won’t Launch a Bank, but It Will Disrupt Financial Services

Google won’t launch a traditional bank because of the associated costs and regulation and because much of its advertising revenue currently comes from financial services clients, according to a new Forrester report. However, Forrester believes…