Category Archives: Manhattan Research

Manhattan Research: Physician-Only Social Network Adoption Growing in Europe

According to a new study from Manhattan Research, 22 percent of European physicians used physician-only social networks, up from 13 percent adoption in 2011. Additionally, more than four-in-five physicians who use, or are interested in…

Manhattan Research: Pharmaceutical Companies To Leverage Digital Media To Market Directly To New Decision Makers

According to a recent study from Manhattan Research, pharmaceutical companies have an opportunity to leverage digital media and online channels to reach and provide services to formulary decision-makers, nurses and pharmacists, as well as doctors…