Tag Archives: Forrester Research

Forrester Research: Video To Represent Half of All European Online Display Advertising Spending by 2020

European video advertising spending is projected to grow by more than 30 percent year-over-year in 2015 and will increase at a 26.4 percent co.pound annual growth rate (CAGR) over the next five years to represent…

Forrester: Which Cloud Computing Technologies Will Accelerate, Struggle in 2015?

Cloud computing services are now a critical ingredient for enterprises to deliver better applications with greater flexibility to win, serve, and retain customers. Business leaders and developers have traditionally led the charge, but CIOs are…

Forrester: Google Won’t Launch a Bank, but It Will Disrupt Financial Services

Google won’t launch a traditional bank because of the associated costs and regulation and because much of its advertising revenue currently comes from financial services clients, according to a new Forrester report. However, Forrester believes…

Forrester: 85 Percent of Marketers Publish Branded Content, But Only 36 Percent Do It Effectively

Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don’t reach the intended audience and have…

In the ‘Age of the Customer’ Only Customer-Obsessed Enterprises Will Thrive: Forrester

In the age of the customer, only organizations that focus on first and foremost on winning, serving, and retaining customers will survive. This era will define the next 20 years of business, with the marketing…

Forrester: Global Tech Spending To Increase Only 2.3 Percent, Down from 3.3 Percent Forecast in January, Due To Troubling Markets in Europe, Latin America and China

Global technology spending for 2013 is now projected to increase only 2.3 percent, down from the forecast of 3.3 percent in January, according to Forrester Research’s midyear outlook. The earlier forecast assumed modest growth in…