Tag Archives: Forrester Research

Forrester: Google Won’t Launch a Bank, but It Will Disrupt Financial Services

Google won’t launch a traditional bank because of the associated costs and regulation and because much of its advertising revenue currently comes from financial services clients, according to a new Forrester report. However, Forrester believes…

Forrester: 85 Percent of Marketers Publish Branded Content, But Only 36 Percent Do It Effectively

Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don’t reach the intended audience and have…

In the ‘Age of the Customer’ Only Customer-Obsessed Enterprises Will Thrive: Forrester

In the age of the customer, only organizations that focus on first and foremost on winning, serving, and retaining customers will survive. This era will define the next 20 years of business, with the marketing…

Forrester: Global Tech Spending To Increase Only 2.3 Percent, Down from 3.3 Percent Forecast in January, Due To Troubling Markets in Europe, Latin America and China

Global technology spending for 2013 is now projected to increase only 2.3 percent, down from the forecast of 3.3 percent in January, according to Forrester Research’s midyear outlook. The earlier forecast assumed modest growth in…

Forrester: Connected Cars To Be Next Computing Environment

Sporting persistent broadband connectivity, abundant sensors, powerful analytics in the cloud, and rapidly evolving technologies that have revolutionized many industries, connected cars are projected to be the next new computing environment beyond office, home, and…

Forrester: Customer Experience Drives More Loyalty Than A Good Price

Customer loyalty is driven more by customer experience (CX) than price-value perception, especially in relation to banks and retailers, according to new Forrester research that tests the relationship between customers’ perceptions of their experience, their…