Tag Archives: Forrester

Companies Will Thrive And Fail In The Age Of The Customer In 2016, Forrester Says

According to new research from Forrester, 2016 will prove to be the most consequential year for companies adapting to digitally savvy, empowered customers.  Forrester identified the top 10 critical success factors that will determine if…

Tech Market Spending Will Drop By 3.1 Percent in U.S. Dollars in 2015, Forrester Forecasts

Forrester Research forecasts that the strong dollar will drop global tech markets by 3.1 percent in 2015 (as measured in US dollars) — even though most countries will see the market grow by 3 percent…

Web To Influence More Than Half Of European Retail Sales By 2020, Forrester Says

Cross-channel retail sales in Europe — purchases that consumers begin using a digital channel but do not complete online — will reach €704 billion by 2020, up from €457 billion this year, according to a…