The ‘Database of Affinity’ will power more accurate brand advertising, however exploiting it will be challenging, according to a recent Forrester report. The ‘Database of Affinity’, named by Forrester, is a data catalog of what…
Half of all new retail customer identities will be based on social network identities by 2015 — up from less than 5 percent today — according to new research by Gartner, Inc. Along with federation…
The US mobile ad spending on social networks is projected to reach $4.5 billion by 2018, according to a new forecast from Forrester Research. A variety of factors influencing this growth include; more social sites…
Long term success is expected for organizations that embraced and invested in four key technology disruptors: big data/analytics, mobility, cloud computing and social, according to new 2013 prediction by IDC Financial Insights. “Our predictions in…
According to a new report from Frost & Sullivan, cloud computing, mobility, big data and social media are transforming the ways in which organizations and individuals engage with each other, reducing IT departments, and creating…
According to a new report from Hill+Knowlton Strategies top executives and IT managers are increasingly relying on their peers and industry experts via social media when making business-to-business (B2B) technology purchases. The report, Technology Purchase…
According to a new analysis from Frost & Sullivan, the Enterprise Social Media and Web 2.0 Market in 2010 experienced more than 20 percent growth, generating revenues of $28.6 million. It is expected to reach…
According to a new study from Gartner, the worldwide enterprise IT spending for 2013 is forecast to total $2.679 trillion, a 2.5 percent increase of projected 2012 spending of $2.603 trillion, (see press release.) The…
In its 2012 second half Technology Value Matrix for Enterprise Resource Planning (ERP), Nucleus Research has found a shift away from product-centric solutions toward more consumer-focused offering. Traditional vendors are re-designing products to make them more…
