"Lane continually provides stellar service and delights our clients." -- Ellen Daly, Senior Vice President of Events at IDG Enterprise
“As a senior marketing and business development exec at Price Waterhouse, Ernst & Young, Veritas, and EMC, I have relied on BizTechReports as the real experts to craft critical communications and go-to-market electronic and print collateral and supporting programs for 15 years. Lane's superior understanding of the multitude of interrelated technologies, ability to align technology issues and value props with compelling business cases, and distinctive creative communications skills have served my objectives extremely effectively. Without hesitation I am pleased to recommend BizTechReports as a resource that you can call on to make a real difference and support bottom line sales and marketing mission requirements.” -- John Frey, IBM
“Lane is a brilliant strategist and writer with expertise in both technology and business, as well as a pleasure to work with.” -- Marian Stasney, Former Yankee Group Analyst
“As an editorial director and journalist, Lane is one of the finest in the business. But, he adds far more to client interactions both after and during the sales cycle with his vast understanding of business and technology. There is no one I would not recommend Lane to.” -- Eric Green , COO / Security PracticeLeader , Larstan Publishing
“Lane provides an excellent product and understands business issues and how to present the value of a company in the marketplace. Lane has a real customer focus and positions his clients in a way that enhances their relationship with their customers and potential customers.” -- Dave Laughland, CEO Growth Investment Enterprise
“Whenever I need in-depth, technical analysis on emerging complex interrelated technologies simplified into a case study or white paper that clearly demonstrates business value, the first person I turn to is Lane Cooper of BizTechReports. Lane can craft the demand based research, get the sufficient responses, marry it with market share and vendor shipment data, and clearly articulate the case for driving business value for his clients. I have a stable of organizations that I have used over the years, but if it is a tough assignment, I always work with Lane. Lane has consistently delivered the highest quality work with minimum oversight on time and on budget. Whether it is a webinar, live event moderation, white paper, or go to market program, Lane consistently exceeds my expectations and delivers the audience, the expertise and the ROI analysis to drive home my clients value proposition” -- Mike ONeill, CEO T3I Group
“Lane is extremely well-versed in IT and telco issues…he provides great insight into the key trends, technologies, and issues impacting these sectors. His analysis is deep and detailed, and his writing is crisp and intelligent. Anyone who works with him comes away impressed with his expertise.” -- Jenny Zaino, Editor, TransformationEnablers.com
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