Contactless Ticketing Users to Reach 468 Million by 2023, Jupiter Research Says

A new study from Juniper Research found that contactless ticketing users will reach 468 million by 2023, up from an estimated 180 million in 2019. Consequently, 1 in 4 digital tickets purchased in 2023 will be contactless.

According to the new research: “With far higher compatibility with devices and lower installation costs than with contactless, QR-code mobile app ticketing will dominate events ticketing. Mobile app ticketing for events will allow targeted advertising to fans, as well as ticketing anti-fraud measures, which will add value for venues”., transport ticketing, — particularly the metro/bus ticketing arena — will drive the growth of contactless adoption.

This is due to successful deployments, such as Transport for London, which accounted for 760 million contactless journeys in the year up to September 2018. The research forecasts that metro/bus ticketing will account for 86% of all contactless ticketing in 2023. Research author Nick Maynard explained: “With far higher compatibility with devices and lower installation costs than with contactless, QR-code mobile app ticketing will dominate events ticketing. Mobile app ticketing for events will allow targeted advertising to fans, as well as ticketing anti-fraud measures, which will add value for venues”.

 Wearable Ticketing to Remain Niche

 The research also found that wearable ticketing will continue to be a niche prospect, with wearable ticketing transactions only accounting for less than 5% of total digital ticketing transactions in 2023.

 While wearable ticketing is convenient, the range of devices sophisticated enough to handle ticketing applications is still very small. The trend to hybrid smartwatches means that many new devices are not capable of ticketing. Unless this changes, wearable ticketing will remain a fundamentally limited area.

(For more information visit  https://www.juniperresearch.com)