79% of Executives Attend Global Events to Learn from Real Case Studies, 55% Also Cite Networking with Peers — Everest Group
79% of surveyed business executives prioritize learning from real case studies when attending a global conference.
55% of respondents highlighted the importance of meeting and networking with peers at such events.
Mark Fissell, senior vice president of Global Events at Everest Group, emphasized the organization's dedication to incorporating customer feedback into the agenda for Everest Group Engage, ensuring attendees receive impactful insights and practical information.
Mark Fissell, senior vice president of Global Events at Everest Group
When business executives take the time to attend a global conference, two objectives outweigh all the rest: they want to learn from real case studies and network with peers. This is according to a poll conducted by Everest Group to inform the planning for its
Everest Group polled a cross-section of potential attendees from top-tier organizations and asked them what motivated them to attend a global conference. Seventy-nine percent listed “learning from real case studies” as a primary objective, and the second highest response at 55% was “meeting and networking with peers.”
“We’ve taken this voice of our customer to heart in building the agenda for Everest Group Engage,” said Mark Fissell, senior vice president of Global Events at Everest Group. “One sentiment that came through loud and clear in our polling is that executives want to hear detailed case studies that share what other enterprise leaders have tried, what’s working, and what lessons have been learned in practical implementation. And, of course, they are keenly interested in the perspectives of our analysts, who have their finger on the pulse of practical implementations and trends from their work with thousands of enterprises across the globe. Our goal with Everest Group Engage is for every attendee to leave Dallas this September armed with the information they were seeking as well as some impactful insights they weren’t expecting.”
In terms of which type of sessions executives find most valuable, the executives polled by Everest Group said they receive the most value from analyst presentations and enterprise case studies. “Roundtables with peers who share the same roles and responsibilities” was by far the preferred networking opportunity, cited by 78% of respondents.
The top “must-have topics” ranked by the respondents included:
Practical uses for AI and emerging technologies to increase output and efficiency
The emerging GBS and sourcing operating models that are positively impacting top- and bottom-line
Cost optimization and avoidance plans
Engaging and aligning to CEO priorities
Aligning resourcing models (humans and technology) with breakthrough practices
Managing change and stakeholders
Developing your team/organization
Future trends in locations and talent
Partnering with service providers to drive innovation
Pricing trends for 2025
To read more, please visit www.everestgrp.com.