2022 is shaping up to be a very big year for NextGen TV as adoption of Advanced Television Systems Committee (ATSC) version 3.0 and rapidly maturing video technologies like high dynamic range (HDR) gather momentum. The Consumer Technology Association (CTA) recently increased their estimate of televisions sold with ATSC 3.0 capability in 2021 from 800,000 to more than 2 million units.
Read MoreBIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0 percent CAGR revenue growth opportunity compared to a 3.8 percent CAGR baseline. In addition to Advanced TV, the forecast examined growth across TV OTA, TV Online, OTT, Retrans and Non-Broadcasting.
Read MoreAcross the Atlantic, European broadcasters have been developing their Hybrid broadcast and broadband TV (HbbTV) standard for over 10 years. Late to join this ‘living room revolution’, US broadcasters have only recently developed their own equivalent standard, known as ATSC 3.0. This delayed adherence, however, comes with its advantages. Specifically related to consumer interfaces and broadcast apps, Europe had to learn its lessons the hard way, from its own pioneering implementations.
Read MoreIn a field test conducted under the auspices of the National Association of Broadcasters (NAB) in Cleveland, OH between May 14th and May 16th, an engineering team from multiple industry participants showed how ATSC 3.0 technology can enhance the technological performance and economic value of existing broadcast infrastructures.
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