High-Skills Freelance Economy Surges as Digital Talent Platforms Help Build New On-Demand Workforce

• With a rise in remote work due to Covid-19, the move to on-demand workforce is expected to accelerate.

• At the same time, millions of highly skilled professionals—who seek flexible and remote work—are using the platforms to connect with employers.

• 90% of companies see a future competitive advantage in shifting their talent model to a blend of full-time and freelance employees.

Researchers from Harvard Business School’s Project on Managing the Future of Work and Boston Consulting Group’s Henderson Institute today released Building the On-Demand Workforce, which explores the recent rise of digital talent platforms and how they are creating a new marketplace for high-skill freelance work.

Companies who are early adopters of these platforms see a competitive advantage in shifting their workforce model to a blend of full-time and freelance employees. At the same time, millions of highly skilled professionals—who seek flexible and remote work—are using the platforms to connect with employers.

Researchers from BCG and HBS’ Project on Managing the Future of Work surveyed nearly 700 senior business leaders at US companies. The goal of the survey was to better understand the pervasiveness and patterns in use of new talent platforms. The report is based on information from this groundbreaking survey as well as in-depth interviews with representatives of the talent platforms themselves and the companies that use them.

“Our research showed that many leadership teams have not yet fully grasped the strategic significance of these talent platforms. They are more than a stopgap; they are a means for resolving the chronic problems companies face while filling their talent needs. Business leaders cannot risk missing a critical opportunity to build a more flexible, resilient organization,” said Joseph Fuller, Professor of Management Practice and co-chair of the Project on Managing the Future of Work at Harvard Business School.

Transforming the Workforce Transforms the Work

Due to rapid automation, digital transformation, and demographic change, companies are increasingly struggling to find people with the skills they need when they need them. A growing ecosystem of more than 300 talent platforms offers companies on-demand access to highly skilled workers. These high-skill platforms -- companies like Catalant, InnoCentive, Kaggle, Toptal, and Upwork -- can be grouped into three categories: premium talent marketplaces, digital freelancing marketplaces, and crowdsourcing innovation platforms.

The COVID-19 crisis has underscored the need for companies to be nimbler in reacting to changes, controlling fixed costs, and managing the work itself. This lends even more importance to the fact that users of talent platforms report increased speed to market, productivity, and ability to innovate.

Now Is the Time to Get Strategic

The survey shows that an increasing number of managers have been experimenting with these new talent platforms, but to bring about change on the scale needed to innovate new business models, companies will have to get strategic and appoint a C-suite leader to explore how talent platforms can unlock new sources of value.

“New models should not simply be used to outsource what was previously done in-house; instead, they should prompt companies to fundamentally reconsider what their core business model can look like in a talent-fluid future,” said Allison Bailey, Managing Director and Senior Partner at BCG.

For more information, please visit www.BostonConsultingGroup.com.