Strategy Analytics: Gaming, Remote Work Drove Record Notebook PC Demand During 2020 Holidays

• Demand for Notebook PCs was at its highest ever in Q4 2020, driving 54% year-on-year growth for notebook shipments.

• Gaming and Chromebook volumes were very strong, buyers took advantage of great deals during the holiday season.

• Strain on the supply chain and rising component costs will be a key concern as demand is expected to stay high in 2021.

As remote working and e-learning continues worldwide, demand for Notebook PCs was at its highest ever in Q4 2020, driving 54% year-on-year growth for notebook shipments. The Notebook PC industry picked up pace in the last quarter as consumer demand supplemented sustained work and school-from-home demand, according to Strategy Analytics’ latest report. There is no doubt that Notebook PCs are more personal for consumers during the COVID-19 pandemic, with multiple computing devices per household trending higher.

Chirag Upadhyay, Industry Analyst said, “While every vendor posted shockingly high notebook shipment growth during the quarter, there was an interesting trend behind the numbers. Gaming and Chromebook volumes were very strong; with e-learning still in effect and consumers looking for entertainment ahead of the cold winter months, buyers took advantage of great deals during the holiday season. Lenovo stacked those trends on top of meeting strong commercial demand to lead the market.”

Eric Smith, Director – Connected Computing added, “Strain on the supply chain and rising component costs will be a key concern as demand is expected to stay high in 2021. Conversely, the world is still in a precarious place with controlling the spread of COVID and vendors must be prepared for the toughest of situations if worldwide commercial orders fall along with falling GDP and other patches of market uncertainty.”

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