Ad management — Industry Insights, Data, and Solutions For Business Leaders

Record $11.1 Billion in Political Ad Spend in 2024 — Forecast From BIA

Political spending is predicted to reach $11.1B in 2024, with traditional advertising still accounting for 70.2% of political ad spend. TV OTA is expected to receive the largest share of political ad dollars at $4.6B, followed by PC/Laptop at $1.3B and Cable TV at $1.1B. Cable TV is the only media channel expected to decrease from 2020, by nearly $183M.

Trends and Predictions, TelecommStaff ReportsMarch 21, 2024Advertising, TV Advertising, Programmatic Advertising, Ad management, Political spend, Future trends