Disney+’s rollout has been one of the most discussed and debated content service launches ever. Futuresource is bullish about its prospects in most key markets, with it expected to challenge for the number two or three SVoD position behind Netflix and (where significant) Amazon Prime Video. The depth of content at launch is impressive, with approximately 600 movies and TV show franchises, providing a long tail of Disney content unmatched on existing services and with strong appeal to families. Futuresource estimates that around two-thirds of Disney+ subscribers will have children under 12, with this base crucial in helping maintain overall subscriber loyalty to the service across the long term.