Posts tagged CDPs
Data-driven Customer Experiences Requires More Than Infrastructure; Customer Data Platforms to Play Key Role in Effective Engagement -- Simon Data CEO Jason Davis
Data-driven Customer Experiences Requires More Than Infrastructure; Customer Data Platforms to Play Key Role in Effective Engagement -- Simon Data CEO Jason Davis

As organizations look for ways to deliver data-driven customer experiences, many executives have focused on building out their data infrastructure to capture, store and share the explosion of structured, unstructured and telemetry data being generated today. Infrastructure alone, however, will not be enough to develop and implement effective customer engagement strategies, according to Jason Davis, co-founder and CEO of New York-based Simon Data, in a thought leadership interview with BizTechReports​.

Read More
Editor's PickStaff ReportsCustomer Data Platforms, CDPs, Customer Experience, Simon Data, Artificial Intelligence, Internet of Things, Data Infrastructure