Despite global economic uncertainty, innovation rose as a top corporate priority for 2023. According to a new report released by Boston Consulting Group, 79% of companies around the world see innovation as a top-three priority this year, and 66% plan to increase spending—42% by more than 10%. This starkly contrasts the last downturn in 2009, when fewer than two-thirds of companies ranked innovation as a top-three priority, and only 58% planned to increase spending.

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