According to recent Parks Associates TV-viewing research, video consumption from on-demand sources continues to gain a larger segment of viewership, while live TV viewership is on the decline. As the landscape continues to transform through both consumer viewing habits and the growing variety of content sources such as live TV, over-the-top (OTT) and online, broadcasters are looking for ways to present unique, relevant offerings that can adapt to this dynamic market while also being cost-effective.

Read More