As economic conditions continue to improve, tech spend will grow 5.3% in 2024 — up from 3.5% in 2023. Two factors will primarily contribute to this growth: Increased spending on software and IT services, including genAI, cloud, security, and digital, and economic growth in Asia Pacific. By 2027, software and IT services will capture 69% of global tech spend, with investments in genAI software predicted to reach $227 billion by 2030.
Read MoreIn spite of challenges including fragile post-pandemic supply chains; a shortage of science, technology, and engineering workers; and questions about how quickly China can restart its economy, APAC tech spending will continue to grow by 6.8% to 7.3% per year from 2024 to 2027. In 2023, Forrester projects regional tech spend growth to be:
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