VOC — Industry Insights, Data, and Solutions For Business Leaders

Stewart Stropp: EV Consideration Study from J.D. Power Illustrates Need for More Information & Transparency to Increase Adoption

Now that we’re well into 2022, electric vehicles (EVs) are gaining tangible traction in the auto market. Ongoing product launches, infrastructure build-out, policy change and rising gas prices are greasing the ramp-up in consumer interest. But significant work lies ahead if the industry wants to accelerate the transition from early to mass adoption of EVs. A lack of information on the value and ownership propositions has left a large swath of new-vehicle shoppers reticent to make the electric leap. Automakers, retailers and other stakeholders need to ‘rewrite the script’ to change consumer attitudes and increase interest in EVs.

Editor's PickStaff ReportsJune 10, 2022J.D. Power, EVs, EV consideration, J.D. Power Study, Thought Leadership, voice of the consumer, VOC

Employee Engagement A Top Concern Affecting Customer Experience, Gartner Survey Finds

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills.

Airrion AndrewsJune 15, 2018Gartner, Customer experience, CX, project management, voice of the consumer, VOC