VVC — Industry Insights, Data, and Solutions For Business Leaders

Consensus Emerges on Urgent Need for Advanced Video Compression in Mobile Networks -- The Case for VVC

As the global technology community returns from Barcelona, which hosted the Mobile Word Congress 2025 conference, a significant amount of discussion revolved around how the rapid rise in mobile video consumption is straining network infrastructure. This is making the adoption of more efficient video compression technologies an urgent priority, according to Aytac Biber, Director of Product at Qualcomm and a board member of the Media Coding Industry Forum (MC-IF).

Editor's PickStaff ReportsMarch 18, 2025MC-IF, VVC, Mobile Networks, Mobile Devices

VVC Teams Work on End-to-End Film-Grain Management for Today's Diverse Digital Video Environment — MC-IF

The Versatile Video Coding (VVC) community is exploring new ways to optimize the efficacy of film grain to accomplish creative objectives and overcome technical limitations in digital video. Dolby and InterDigital are researching how VVC can improve the entertainment technology sector and deliver compelling visual experiences to audiences.

New MC-IF Guidelines and Best Practices for Implementing VVC in Streaming and Broadcasting Environments Presented at Mile High Video 2024 — Media Coding Industry Forum

According to Lukasz Litwic, Research Leader at Ericsson, Versatile Video Coding (VVC) offers broadcasters and streaming service providers new options for delivering high-quality digital entertainment experiences. VVC also provides a future-proof strategy for dealing with the constantly-evolving technological landscape. Litwic will unveil guidelines and best practices for implementing VVC for Next-Gen Video Experiences at the Mile High Video conference in Denver