The Versatile Video Coding (VVC) community is exploring new ways to optimize the efficacy of film grain to accomplish creative objectives and overcome technical limitations in digital video. Dolby and InterDigital are researching how VVC can improve the entertainment technology sector and deliver compelling visual experiences to audiences.
Read MoreAccording to Lukasz Litwic, Research Leader at Ericsson, Versatile Video Coding (VVC) offers broadcasters and streaming service providers new options for delivering high-quality digital entertainment experiences. VVC also provides a future-proof strategy for dealing with the constantly-evolving technological landscape. Litwic will unveil guidelines and best practices for implementing VVC for Next-Gen Video Experiences at the Mile High Video conference in Denver
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