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60% of Marketing Leaders Believe Collecting Customer Data While Balancing Privacy and Customer Value Will Be More Challenging in 2023, Finds Gartner Survey

68% of marketing leaders believe collecting first-party customer data with an appropriate balance of customer value exchange and privacy will become more challenging in 2023, according to a recent Gartner survey. The survey revealed that 85% of respondents had implemented a formal policy to manage customer data, yet privacy remains an ongoing challenge.

Emerging Markets, Future of WorkStaff ReportsMarch 27, 2023Gartner Inc., first party data, cookie apocalypse, third party data