mobile connectivity — Industry Insights, Data, and Solutions For Business Leaders

Average Upgrade Cycle for U.S. Smartphones is 32 Months, NPD Group Finds

The average U.S. smartphone upgrade cycle is 32 months, up from 25 months one year prior (2H 2017 vs. 2H 2016), according to the latest Mobile Connectivity Report from NPD Connected Intelligence. Over the same time period, the percentage of smartphone users holding on to their smartphones for over three years has increased from 18 percent in the second half of 2016 to 22 percent in the second half of 2017.

Nate FisherJuly 17, 2018NPD Group, Smartphones, Smartphone Upgrade, prepaid, postpaid, 5G networks, 5G, mobile connectivity