Posts tagged B2B Marketing
Creativity Will Separate Leaders from Laggards as Demand for SaaS Plateaus in 2023 -- Greg Latson

Buoyed by the COVID-induced shelter-in-place workforce, the software as a service (SaaS) market has enjoyed a surge in demand over the past two years. However, despite the fact that global enterprise spending on SaaS grew from $146 billion in 2021 to reach a projected $195 billion by 2023, there is no shortage of providers competing for a piece of that pie, according to marketing enthusiast -- and SaaS marketing guide -- Greg Latson.

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Four Ways Account-Based Marketing Can Improve B2B Personalization Execution at Scale, Identifies Gartner

79% of marketers believe the best way to engage B2B buyers is to deliver personally relevant communications. This level of personalization requires more from marketers - more customer insights, content, and resources. However, this is a luxury many B2B marketers can’t afford right now.

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B2B CMOs Should Employ Three Strategies to Reduce Buyers’ Uncertainty and Unlock Purchase Decisions during the COVID-19 Pandemic, Says Gartner

B2B CMOs are challenged by B2B buyers who are facing multiple layers of environmental uncertainty when they consider a major purchase, which is leading to delays or smaller deals, according to Gartner, Inc. In fact, a Gartner, Inc. survey revealed that 81% of B2B buyers already experienced moderate to high levels of environmental uncertainty, even before facing the coronavirus crisis and probable global recession.

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