Leaders tasked with bringing their offerings to market must urgently address a single question: How can we do more with less? The question is once again front and center as concerns about inflation and recession cloud the outlook for 2023 and beyond. The answer to this question, however, is likely to be far different today from the path pursued in past downturns, according to Walt Horstman, senior vice president of monetization with TiVo, a wholly owned subsidiary of Xperi Inc.
Read MoreThe most effective data and analytics leaders focus on creating business value, nurturing data and analytics talent, and changing culture, according to Gartner, Inc. “The role of the chief data and analytics officer (CDAO) is growing in influence as it becomes required for organizations to transform data into business value,” said Carlie Idoine, VP Analyst at Gartner.
Read MoreFOMO. Analysis paralysis. Content, content everywhere, but not a choice to pick. While we may truly be living in a golden age of exceptional content, the sheer volume of offerings spread out among a dizzying array of providers has created a new universally shared experience: selection frustration.
It is an emotion that is playing itself out on both the supply and demand side of the equation, according to Chris Ambrozic, vice president and general manager, Discovery for TiVo, a division of Xperi Inc.
The growing popularity of Connected TV (CTV) among consumers has created a significant challenge for linear content marketers striving to maximize viewership -- and financial performance -- of high-priority programming. It is prompting senior executives in the content distribution industry to explore, develop and deploy new strategies that capture the attention of targeted consumers -- regardless of the platforms used to enjoy digital entertainment.
As a result, significant strategic attention is being focused on specific initiatives to leverage CTV’s reach by utilizing emerging technologies -- including machine learning -- to better target appropriate audiences, according to Laura Stinnett, VP of Advanced TV Advertising at TiVo, in a podcast interview for journalists.
Read MoreFew industry segments depend more on getting the most out of investments in big data analytics and data science than the property technology (PropTech) sector. However, when it comes to finding insights from hundreds of thousands -- if not millions (sometimes billions) -- of data points to drive desired business outcomes, PropTech leaders may be falling short of meeting expected performance objectives, according to a recent BTR-100 survey commissioned by CoreLogic.
Read MoreEvents of the past year have upended the procurement industry, illustrating the fragility of a complex international supply chain and forcing a sea change in the industry. However, according to the 2021 Supply Chain Insights Global Survey from IHS Markit, supply chain professionals often lack the tools, data and platforms needed to diversify their supply chains and optimize their processes.
Read MoreIn spite of the economic slowdown witnessed due to COVID-19, the security industry has tremendous investment opportunities according to Frost & Sullivan’s recent analysis, Post-Pandemic Growth Opportunity in the Global Security Industry. Despite a marginal slowdown expected in 2020 and 2021, strong demand-side trends will present immense development potential for security market participants. Under an aspirational recovery scenario, the global security industry is likely to grow at a compound annual growth rate (CAGR) of 4.3%, garnering revenue of $140.60 billion by 2025 from $109.30 billion in 2019. The conservative forecast scenario predicts that the industry will generate $131.01 billion between 2019 and 2025, at a CAGR of 3.1%. In the pre-COVID-19 forecast, the industry was estimated to increase at a CAGR of 7.1%, generating revenue of $164.97 billion over the forecast period.
Read MoreFrost & Sullivan’s recent study, Analysis of the Global Airline IT Market, Forecast to 2025, finds that the increasing expectations of passengers are compelling airlines to embrace digital enablers and propelling a digital transformation journey that will fundamentally change traditional airline information technology (IT) strategies. Impacted by the COVID-19 pandemic, the airline IT market is estimated to generate a revenue of $20.74 billion by 2025, compared to $21.20 billion in 2019. As per the original forecast, by 2025, the market was estimated to reach $25.1 billion from $21.20 billion in 2019.
Read MoreModern marketing has changed dramatically in the last few years as marketing technologies (martech) enable organizations to better know and understand their customers' journey by utilizing advanced analytics.
Read MoreBy 2025, 10 percent of hospitals across the globe will become or will have started implementations to become smart hospitals. Frost & Sullivan’s market research, “Future of Smart Hospitals,” projects significant market growth and billions of dollars in revenues for four key segments, including: pharmacy automation, mobile asset tracking, data analytics and cloud computing
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