Content Monetization — Industry Insights, Data, and Solutions For Business Leaders

80-85 Million US Consumers Listen to Podcasts at Least One Hour Per Week, Finds Parks Associates

New research from Parks Associates shows that 80-85 million US consumers ages 18 and older report they listen to a podcast for at least one hour each week. The research study, Podcasting: An Exploding Market, examines the impact of the rapid growth in the podcast market, including household audio equipment adoption, consumer behaviors across various platforms and genres, and crossover effects with the consumption of music services.

Emerging MarketsStaff ReportsApril 27, 2023Content Monetization, content discovery, streaming media

Effective Linear and Digital Advertising in Uncertain Economy Requires Investments in Cross-Platform Integration and Accountability

Leaders tasked with bringing their offerings to market must urgently address a single question: How can we do more with less? The question is once again front and center as concerns about inflation and recession cloud the outlook for 2023 and beyond. The answer to this question, however, is likely to be far different today from the path pursued in past downturns, according to Walt Horstman, senior vice president of monetization with TiVo, a wholly owned subsidiary of Xperi Inc.

Editor's PickStaff ReportsMarch 21, 2023digital advertising, Linear TV, Data Analytics, Content Monetization, Media Buying, streaming media, TV Advertising