The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive customer retention and greater audience engagement. High Dynamic Range (HDR) is a technology that falls into this category of emerging solutions as it gains more attention from consumers and the industry, according to Nick Mitchell, Media Solutions Consultant for InterDigital, in an interview for journalists.
Read MoreAs pay-TV and over-the-top (OTT) streaming service providers fight to retain customers through a challenging economic cycle, effective content navigation strategies have emerged as the key to improving audience engagement to prevent subscriber churn, according to Dr. Mark Kokes, chief licensing officer for media at Adeia in an interview for journalists.
Read MoreDemand for high-dynamic range (HDR) content continues to rise, and streaming service providers are wrestling with how best to manage the transition from a predominantly SDR environment. According to Alan Stein, vice president of InterDigital, leaders in the OTT community are exploring ways to integrate and optimize SDR and HDR operations to simultaneously deliver live and on-demand content effectively and economically rationally.
Read MoreDramatic shifts in consumer behavior, driven by concerns about inflation and recession, will create a dramatically different market for Pay TV and over-the-top (OTT) streaming service providers as 2023 unfolds, according to Jon Kirchner, chief executive officer of Xperi.
Subscribers, he says, are revisiting digital entertainment budgets that ballooned in the aftermath of the global pandemic and are developing strategies to better control investments in content, online gaming and other digital experiences.
Read MoreAccording to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years. The new industry report OTT & Sports: Services and Strategies for Growth examines key trends in sports content and provides an overview of the pay-TV sports media landscape, OTT sports services, direct-to-consumer trends, and the sports fan viewing experience.
Read MoreA new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. The whitepaper, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able to handle today's complex revenue models.
Read MoreParks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm’s new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed in partnership with FPT Software, addresses the increased use of video services, content preferences, discovery challenges, and the role of bundles.
Read MoreFOMO. Analysis paralysis. Content, content everywhere, but not a choice to pick. While we may truly be living in a golden age of exceptional content, the sheer volume of offerings spread out among a dizzying array of providers has created a new universally shared experience: selection frustration.
It is an emotion that is playing itself out on both the supply and demand side of the equation, according to Chris Ambrozic, vice president and general manager, Discovery for TiVo, a division of Xperi Inc.
Parks Associates’ new consumer study reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021.
Read MoreParks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models.
Read MoreAnalysts have flooded the market with reports and perspectives foretelling the arrival of the streaming wars. Serving as the industry’s own “winter is coming” mantra -- à la Game of Thrones -- the streaming wars were portrayed as a great competition for discrete household content budgets.
Read MoreThe global Over-The-Top (OTT) Services Market size projected to grow from USD 81.6 billion in 2019 to USD 156.9 billion by 2024, at a CAGR of 14.0% during the forecast period. The major growth factors for the OTT Services Market include the growth of smart devices and internet proliferation according to a new report from MarketsandMarkets.
Read MoreTV viewing habits are shifting from linear TV to online TV, which is accelerating the video streaming market. While subscriptions are dominating the OTT market, the live streaming market is advancing as the demand for sports and other live programming continues to grow. For superior user experience, especially in the live streaming segment, low latency streaming is becoming essential. ABI Research forecasts that live video streaming is expected to grow at a combined annual growth rate (CAGR) of 10% to a 91 million subscriber base in 2024.
Read MoreAcross the Atlantic, European broadcasters have been developing their Hybrid broadcast and broadband TV (HbbTV) standard for over 10 years. Late to join this ‘living room revolution’, US broadcasters have only recently developed their own equivalent standard, known as ATSC 3.0. This delayed adherence, however, comes with its advantages. Specifically related to consumer interfaces and broadcast apps, Europe had to learn its lessons the hard way, from its own pioneering implementations.
Read MoreParks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. According to a new report, “Partnering, Aggregation, and Bundling in Video Services” only 33% subscribed to multiple services in early 2017 and 20% in 2014.
Read MoreHousehold spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016 according to Parks Associates’ OTT Video Research. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of consumers who either subscribe to one or two relatively inexpensive services, including 30 percent of consumers who do not spend any money on OTT video services.
Read MoreA whopping 3.5 trillion business Application-to-Person (A2P) and messages will be delivered by 2023, up from an estimated 2.5 trillion in 2019, a 40 percent rate a.new study from Juniper Research has found that that the rich media interactivity of Rich Communications Suite (RCS) would make the emerging messaging technology popular for retail and marketing business use cases.
Read MoreOne-tenth of all U.S. broadband customers are watching the new esports content form, while 62 percent spend at least one hour per week playing video games, according to new research from Parks Associates. Additionally, 62 percent of U.S. broadband households play video games at least one hour per week.
Read MoreConsumer demand for OTT content and online video continues to increase, and content delivery network providers such as Akamai have developed solutions that ensure the highest quality and security for clients and their end user, according to Peter Chave, principal architect for Akamai, in a podcast interview with BizTechReports in which he discussed advances in online video fidelity and the horizon beyond quadrature amplitude modulation (QAM).
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