In August 2023, Pluto TV channels comprised 21% of the top 100 FAST channels in the US. with the top 20 channels making up 50% of all FAST visits — pushing channel owners to ensure their content is easily discoverable.
Pluto TV and Paramount-owned FAST channels topped the consumption charts in June and July with exclusive content, Samsung TV Plus, Pluto TV, and Freevee have increased their channel catalogs while ViX and LG Channels have experienced slight reductions.
Read MoreDramatic shifts in consumer behavior, driven by concerns about inflation and recession, will create a dramatically different market for Pay TV and over-the-top (OTT) streaming service providers as 2023 unfolds, according to Jon Kirchner, chief executive officer of Xperi.
Subscribers, he says, are revisiting digital entertainment budgets that ballooned in the aftermath of the global pandemic and are developing strategies to better control investments in content, online gaming and other digital experiences.
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