Parks Associates’ new consumer study reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021.
Read MoreLife realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in 2021. Gartner analysts say that marketing leaders should consider these themes in their strategic planning in order to meet consumers with appropriate modes of marketing and communications.
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