Household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016 according to Parks Associates’ OTT Video Research. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of consumers who either subscribe to one or two relatively inexpensive services, including 30 percent of consumers who do not spend any money on OTT video services.
Read MoreParks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers -- and Netflix, Amazon, and Hulu continue to hold the top three slots. Meanwhile, HBO Now made a significant move into the top five.
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