personalization — Industry Insights, Data, and Solutions For Business Leaders

Emerging Technologies Play Critical Role in Optimizing Content Catalogs to Maintain Subscriber Engagement and Reduce Churn

As the streaming and content service provider markets move past the immediate aftermath of COVID-19, which stimulated demand for over-the-top (OTT) offerings through the shelter-in-place period, the industry now faces headwinds driven by rising inflation and the prospects of a global recession.

"The OTT sector is experiencing a major wave of change as consumer attitudes and behaviors rapidly evolve in new directions. A significant pivot is taking place as we moved beyond the pandemic when a slew of new streaming service providers rushed into the market to engage directly with consumers starved for new content and experiences," says Matt McSweeney, Vice President of Sales at TiVo.

CASE STUDY: Bandai Namco Taps TiVo Personalized Content Discovery to Enhance Customer Experience and Reduce Churn

With the prospects of an uncertain economy looming, the pay-TV and streaming services market is rapidly adjusting to new content consumption behaviors that will challenge the ability of service providers to meet strategic business objectives. Rising churn is contributing to downward pressure on average revenue per user (ARPU) as subscribers more critically assess what services they will keep over the months and years to come.

"It is in this context that Bandai Namco, the undisputed global leader in anime production, decided to make important changes to its content library platform by implementing the Personalized Content Discovery (PCD) solution from TiVo," says Jon Heim, Senior Director of Product Management, TiVo.

Reducing Customer Churn Hinges on Emerging Technologies and Metadata Analysis to Bring Order to Fragmented Content Landscape

FOMO. Analysis paralysis. Content, content everywhere, but not a choice to pick. While we may truly be living in a golden age of exceptional content, the sheer volume of offerings spread out among a dizzying array of providers has created a new universally shared experience: selection frustration.

It is an emotion that is playing itself out on both the supply and demand side of the equation, according to Chris Ambrozic, vice president and general manager, Discovery for TiVo, a division of Xperi Inc.

Insurance Companies Are Falling Short on Digital Customer Engagement, J.D. Power Finds

Property & casualty (P&C) insurance companies are failing to meet their customers’ expectations when it comes to digital interactions, according to the J.D. Power 2018 Insurance Digital Experience Study.