With the prospects of an uncertain economy looming, the pay-TV and streaming services market is rapidly adjusting to new content consumption behaviors that will challenge the ability of service providers to meet strategic business objectives. Rising churn is contributing to downward pressure on average revenue per user (ARPU) as subscribers more critically assess what services they will keep over the months and years to come.
"It is in this context that Bandai Namco, the undisputed global leader in anime production, decided to make important changes to its content library platform by implementing the Personalized Content Discovery (PCD) solution from TiVo," says Jon Heim, Senior Director of Product Management, TiVo.
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