The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive customer retention and greater audience engagement. High Dynamic Range (HDR) is a technology that falls into this category of emerging solutions as it gains more attention from consumers and the industry, according to Nick Mitchell, Media Solutions Consultant for InterDigital, in an interview for journalists.
Read MoreDemand for high-dynamic range (HDR) content continues to rise, and streaming service providers are wrestling with how best to manage the transition from a predominantly SDR environment. According to Alan Stein, vice president of InterDigital, leaders in the OTT community are exploring ways to integrate and optimize SDR and HDR operations to simultaneously deliver live and on-demand content effectively and economically rationally.
Read MoreSignificant new developments in the conversion of standard dynamic range (SDR) content libraries to high dynamic range (HDR) along with the distribution of live broadcasts -- especially sports -- are opening new frontiers of opportunity for the entertainment technology industry. So say Marty Gordon, vice president of brand partnerships at Philips, and Nick Mitchell, media solutions specialist with InterDigital in a podcast interview for journalists held during the HPA 2023 Tech Retreat this week in Palm Springs Calif.
Read MoreInterest in deploying high dynamic range (HDR) technologies is growing among network service providers and pay-TV operators in Europe as new HDR-capable TVs and devices enter the market, raising expectations of consumers throughout the region to receive content that takes advantage of this compelling advanced viewing experience.
This was the central conclusion of a recent media and industry analyst roundtable hosted by Advanced HDR by Technicolor that explored the state of the content creation, distribution and consumption ecosystem and shared perspectives on the adoption and integration of HDR technology across Europe.
One of the biggest challenges determining how live broadcasters utilize and deliver high dynamic range (HDR) to audiences around the world revolves around how to efficiently integrate legacy standard dynamic range (SDR) content in a technically effective and cost-efficient manner. What is needed is a superior fidelity two-way conversion process between SDR and HDR.
Read MoreAs the media and entertainment industry convenes at the 2022 NAB Show in Las Vegas on April 23-27, executives from Advanced HDR by Technicolor® will be on hand to showcase its new “round-trip” feature that automates the SDR-HDR and HDR-SDR conversion process for live-TV and post-production operations while maintaining the original intent of the content creators.
Read MoreThe return of live sports -- including the 2021 Summer Olympics -- as we hopefully approach a post-pandemic era is encouraging sports fans around the world to gather and view major events in stadiums, bars, restaurants -- and homes. The challenge before broadcasters rests on delivering consistent, high quality, high dynamic range (HDR) and ultra-high definition (UHD) content while addressing unpredictable environments of outdoor events.
Read MoreIn a field test conducted under the auspices of the National Association of Broadcasters (NAB) in Cleveland, OH between May 14th and May 16th, an engineering team from multiple industry participants showed how ATSC 3.0 technology can enhance the technological performance and economic value of existing broadcast infrastructures.
Read MoreThe rapid and increasing number of worldwide 4K flat panel TV shipments over the past few years is contributing to the overall growth of the global flat panel TV market, according to a new forecast from ABI Research. 4K TV units account for more than one-third of the total flat panel TV units sold in 2017. The strategic advisory firm forecasts that 4K flat panel TV shipments will surpass 102 million in 2018, representing 44 percent of total global flat panel TV shipments.
Read More2018 is shaping up to be a big year for high dynamic range (HDR), and to be ready, Cobalt Digital is working with Technicolor to upgrade and develop new products that give the broadcast television industry what they need to create and deliver HDR content and entertainment, says Jesse Foster, director of products and business development at Cobalt Digital, in a podcast interview for journalists.
Read MoreIn the final days of December 2017, the Advanced Television Systems Committee (ATSC) approved Technicolor's SL-HDR1 amendment as a Proposed Standard, and once voted on, is expected to be added as an option to the ATSC A/341 video standard.
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