There is formidable competition challenging the broadcasting community. Over-the-top (OTT) streaming providers have introduced a variety of new user experiences that are forever changing viewing habits and expectations. However, there is room for broadcasters to compete effectively in this field. That is why ideas about improved viewing experiences—such as those brought to the market by Advanced HDR by Technicolor, and interactive functionality have come to the forefront in next-generation television technology.
Read MoreIn the final days of December 2017, the Advanced Television Systems Committee (ATSC) approved Technicolor's SL-HDR1 amendment as a Proposed Standard, and once voted on, is expected to be added as an option to the ATSC A/341 video standard.
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