Advanced HDR — Industry Insights, Data, and Solutions For Business Leaders

Advanced HDR by Technicolor Enables 2024 UEFA Championship’s French Broadcast in High Dynamic Range

The 2024 UEFA European Soccer Championship provided the stage for a groundbreaking implementation of Advanced HDR by Technicolor, marking a major milestone in modern sports broadcasting. French broadcaster M6, in collaboration with key technology partners, demonstrated the potential of Advanced HDR technology to transform visual quality while addressing the operational and economic challenges of delivering HDR content at scale. In a vidcast interview for journalists conducted by BizTechReports, experts directly involved in the implementation of the HDR UEFA event broadcast gathered to provide their insights into the lessons learned.

Editor's PickLane CooperJanuary 28, 2025HDR, Advanced HDR, Live Sports, Broadcast TV, M6, Cobalt Digital, InterDigital

Industry Media Roundtable Explores the State of HDR in the Americas to Provide An Ecosystem Perspective

The entire ecosystem of broadcasters, content creators, consumer electronics manufacturers, and chip-set makers are coordinating efforts to deliver HDR to a new generation of tech-savvy consumers.

BizTechReports: Advanced HDR by Technicolor Introduces “No Compromise” Round-trip Feature to Ensure the Highest Quality HDR and SDR Output in a Single Production Process

One of the biggest challenges determining how live broadcasters utilize and deliver high dynamic range (HDR) to audiences around the world revolves around how to efficiently integrate legacy standard dynamic range (SDR) content in a technically effective and cost-efficient manner. What is needed is a superior fidelity two-way conversion process between SDR and HDR.

Technology, Editor's PickAirrion AndrewsApril 24, 2022HDR, Advanced HDR, NAB 2022

BizTechReports: Advanced HDR By Technicolor Showcases Innovative High Dynamic Range Solutions for Content Production, Distribution and Display at NAB Show

As the media and entertainment industry convenes at the 2022 NAB Show in Las Vegas on April 23-27, executives from Advanced HDR by Technicolor® will be on hand to showcase its new “round-trip” feature that automates the SDR-HDR and HDR-SDR conversion process for live-TV and post-production operations while maintaining the original intent of the content creators.

Staff ReportsApril 19, 2022HDR, Advanced HDR

Bernard J. Lechner Award Winner Alan Stein Shares Views on How Emerging Technologies Bring Broadcast into the 21st Century

There is formidable competition challenging the broadcasting community. Over-the-top (OTT) streaming providers have introduced a variety of new user experiences that are forever changing viewing habits and expectations. However, there is room for broadcasters to compete effectively in this field. That is why ideas about improved viewing experiences—such as those brought to the market by Advanced HDR by Technicolor, and interactive functionality have come to the forefront in next-generation television technology.

Editor's PickStaff ReportsOctober 26, 2021Advanced HDR, ATSC, Broadcasters, OTT video

Demand for Next-Generation HDR Solutions Rises as Broadcasters and Streaming Providers Tap into Content Libraries

Halted production of new content, along with a dramatic increase of consumer demand for video entertainment throughout the COVID-19 crisis, has placed unprecedented demands on the content libraries of broadcasters and streaming providers. As content owners mine their inventory of episodic series and movies produced decades ago, they are exploring how to up-convert content to meet the elevated viewing standards of today’s consumers.

Editor's Pick, OTT, TechnologyStaff ReportsJuly 15, 2021Advanced HDR, Technicolor, Cinnafilm, OTT content

Technicolor Returns to CES 2019 to Share Latest Innovations for the Connected Home

Technicolor experts and executives will be on hand during the CES 2019 conference and exposition -- being held over January 8-11 in Las Vegas -- to demo and discuss leading-edge developments on a range of connected home technologies, including: Management of Multiple Video Platforms, Android TV, Ultra-Broadband, DOCSIS 3.1, Wi-Fi 6, and Advanced HDR.

Most PopularNate FisherJanuary 4, 2019Technicolor, CES 2019, Open Gayteways, Advanced HDRComment