The entire ecosystem of broadcasters, content creators, consumer electronics manufacturers, and chip-set makers are coordinating efforts to deliver HDR to a new generation of tech-savvy consumers.
Read MoreOne of the biggest challenges determining how live broadcasters utilize and deliver high dynamic range (HDR) to audiences around the world revolves around how to efficiently integrate legacy standard dynamic range (SDR) content in a technically effective and cost-efficient manner. What is needed is a superior fidelity two-way conversion process between SDR and HDR.
Read MoreAs the media and entertainment industry convenes at the 2022 NAB Show in Las Vegas on April 23-27, executives from Advanced HDR by Technicolor® will be on hand to showcase its new “round-trip” feature that automates the SDR-HDR and HDR-SDR conversion process for live-TV and post-production operations while maintaining the original intent of the content creators.
Read MoreThere is formidable competition challenging the broadcasting community. Over-the-top (OTT) streaming providers have introduced a variety of new user experiences that are forever changing viewing habits and expectations. However, there is room for broadcasters to compete effectively in this field. That is why ideas about improved viewing experiences—such as those brought to the market by Advanced HDR by Technicolor, and interactive functionality have come to the forefront in next-generation television technology.
Read MoreHalted production of new content, along with a dramatic increase of consumer demand for video entertainment throughout the COVID-19 crisis, has placed unprecedented demands on the content libraries of broadcasters and streaming providers. As content owners mine their inventory of episodic series and movies produced decades ago, they are exploring how to up-convert content to meet the elevated viewing standards of today’s consumers.
Read MoreTechnicolor experts and executives will be on hand during the CES 2019 conference and exposition -- being held over January 8-11 in Las Vegas -- to demo and discuss leading-edge developments on a range of connected home technologies, including: Management of Multiple Video Platforms, Android TV, Ultra-Broadband, DOCSIS 3.1, Wi-Fi 6, and Advanced HDR.
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