Posts tagged OTT content
BTR: Bridging the Gap Between Connected TV and Traditional Television Emerges as the Key to Improving Linear Content Campaign Accountability and Performance
BTR: Bridging the Gap Between Connected TV and Traditional Television Emerges as the Key to Improving Linear Content Campaign Accountability and Performance

The growing popularity of Connected TV (CTV) among consumers has created a significant challenge for linear content marketers striving to maximize viewership -- and financial performance -- of high-priority programming. It is prompting senior executives in the content distribution industry to explore, develop and deploy new strategies that capture the attention of targeted consumers -- regardless of the platforms used to enjoy digital entertainment.


As a result, significant strategic attention is being focused on specific initiatives to leverage CTV’s reach by utilizing emerging technologies -- including machine learning -- to better target appropriate audiences, according to Laura Stinnett, VP of Advanced TV Advertising at TiVo, in a podcast interview for journalists.

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Editor's PickMelissa FisherData Analytics, Connected TV, Linear TV, streaming media, OTT content
Demand for Next-Generation HDR Solutions Rises as Broadcasters and Streaming Providers Tap into Content Libraries
Demand for Next-Generation HDR Solutions Rises as Broadcasters and Streaming Providers Tap into Content Libraries

Halted production of new content, along with a dramatic increase of consumer demand for video entertainment throughout the COVID-19 crisis, has placed unprecedented demands on the content libraries of broadcasters and streaming providers. As content owners mine their inventory of episodic series and movies produced decades ago, they are exploring how to up-convert content to meet the elevated viewing standards of today’s consumers.

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Editor's Pick, OTT, TechnologyStaff ReportsAdvanced HDR, Technicolor, Cinnafilm, OTT content
Technicolor's Jos Delbar Reveals the Four Capabilities Critical to Achieving Seamless 4K OTT Content Delivery over Wi-Fi
Technicolor's Jos Delbar Reveals the Four Capabilities Critical to Achieving Seamless 4K OTT Content Delivery over Wi-Fi

Four key capabilities are necessary to deliver uninterrupted 4K video to the home: Detection, Monitoring, Proactive Care, and Reactive Care, says Jos Delbar, Product Manager at Technicolor, in the white paper, Guaranteeing Seamless 4K OTT Content Delivery, presented at the SCTE Cable-Tec Expo 2018, in Atlanta, GA, October 22-25.

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Editor's PickAirrion AndrewsTechnicolor, 4K, OTT content, SCTE, NSPs, QoE, Wi-FiComment