According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years. The new industry report OTT & Sports: Services and Strategies for Growth examines key trends in sports content and provides an overview of the pay-TV sports media landscape, OTT sports services, direct-to-consumer trends, and the sports fan viewing experience.
Read MoreIn order to compete effectively in today's multi-screen/multi-platform environment, sports and entertainment organizations must not only present content on all relevant platforms used by consumers, but also tailor each experience so that it is optimized for each medium, according to Chris DeBlasio, Senior VP of Sport Communications at Showtime, in a podcast interview for journalists ahead of the PRSA's InterSections 2018 Conference on August 9-10 in Anaheim, Calif.
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