In order to compete effectively in today's multi-screen/multi-platform environment, sports and entertainment organizations must not only present content on all relevant platforms used by consumers, but also tailor each experience so that it is optimized for each medium, according to Chris DeBlasio, Senior VP of Sport Communications at Showtime, in a podcast interview for journalists ahead of the PRSA's InterSections 2018 Conference on August 9-10 in Anaheim, Calif.

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