BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television. This estimate indicates an 11 percent increase over 2023 for the television industry.
Read MoreBIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0 percent CAGR revenue growth opportunity compared to a 3.8 percent CAGR baseline. In addition to Advanced TV, the forecast examined growth across TV OTA, TV Online, OTT, Retrans and Non-Broadcasting.
Read More
