Worldwide smart TV shipments are on track to decline 5.5% year over year in 2023, according to IDC. However, the market is expected to recover with a flat growth forecast in 2024, followed by slow growth in the following years. With high inflation and long refresh cycles, much of the growth in the smart TV market is relegated to emerging markets.
Read MoreTV sales remained weak during the first half of 2023 due to poor global macroeconomic conditions and out-of-sync product replacement cycles following unprecedented demand in major markets during 2020. Through the second half of 2023, Futuresource expects demand trends for TVs to remain sluggish as the economy continues to stabilize. A further drop in shipments of 4.1% during 2023 is anticipated, totalling 210.9 million units.
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