TV sales remained weak during the first half of 2023 due to poor global macroeconomic conditions and out-of-sync product replacement cycles following unprecedented demand in major markets during 2020. Through the second half of 2023, Futuresource expects demand trends for TVs to remain sluggish as the economy continues to stabilize. A further drop in shipments of 4.1% during 2023 is anticipated, totalling 210.9 million units.

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