Go-to-Market Strategy — Industry Insights, Data, and Solutions For Business Leaders

A Low-Effort, Digital Buying Experience is the Key to Revenue Growth for B2B Sales Organizations, Says Gartner

Mapping the new customer experience to understand how buyers are using digital and human channels, often simultaneously, will unlock growth for B2B sales organizations in the next three years. According to Gartner, the key to accelerating that growth is a low-effort, digital buying experience that boosts customer confidence.

Future of Work, Most PopularMelissa FisherJanuary 20, 2021digital buying experience, Revenue Growth, Digital Optimization, Sales Execution, Analytics, Go-to-Market Strategy, B2B sales, B2B e-commerce