70% of global technology buyers are exploring more ways to purchase technology this year, however vendor engagement strategies continue to underdeliver when it comes to meeting tech buyer expectations, according to a survey by Gartner, Inc. Four marketing clusters of technology buying enterprises base key behaviors that influence GTM tactics. As the size of buying teams continues to increase, ideal customer profiles (ICPs) increase in importance.
Read MoreMapping the new customer experience to understand how buyers are using digital and human channels, often simultaneously, will unlock growth for B2B sales organizations in the next three years. According to Gartner, the key to accelerating that growth is a low-effort, digital buying experience that boosts customer confidence.
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