New research unveiled at Forrester’s (Nasdaq: FORR) Technology & Innovation North America reveals that global tech spending will reach more than $4.8 trillion in 2023 as two-thirds of technology decision-makers increase their tech budgets, despite increasing economic uncertainty.
Read More70% of global technology buyers are exploring more ways to purchase technology this year, however vendor engagement strategies continue to underdeliver when it comes to meeting tech buyer expectations, according to a survey by Gartner, Inc. Four marketing clusters of technology buying enterprises base key behaviors that influence GTM tactics. As the size of buying teams continues to increase, ideal customer profiles (ICPs) increase in importance.
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