More than 13 percent of internet users surveyed across the Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom and the United States had access to a smart speaker in their households in November 2018. Smart speaker penetration ranges from 6 percent in Japan, to 21 percent in the United States, according to business information provider IHS Markit.
Read MoreNew research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97 percent of smart speaker households own only one brand in this device category. New research from 360 Deep Dive: Consumer Demand for High-End Entertainment Devices reveals two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home. Low-end models such as the Echo Dot and Google Home Mini are the most common products owned, but the trend of brand loyalty in this early market creates opportunities for device makers to upsell premium products.
Read MoreThe predominant uses of smart speakers revolve around asking questions, checking the weather, listening to news and playing music – not for controlling connected home devices, according to a new survey of consumers in the United States, United Kingdom, Japan, Germany and Brazil, conducted by IHS Markit.
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