Rising competition from OTT streaming service providers, rapidly changing consumer expectations, and the introduction of disruptive emerging technologies are converging to transform the broadcast sector. Consequently, leaders in the industry are accelerating efforts to modernize investments in production and information technology to support new workflows and operations that will enhance their market positions, according to Eric Deniau, senior vice president of research and development at VITEC, in a podcast interview for journalists.
Read MoreNo stranger to addressing the challenges associated with managing video traffic, most of the major news brands serving tier-1 media markets in the broadcast sector have made the switch away from RF technologies to adopt IPTV. There is, however, a significant opportunity for broadcasters in smaller media markets to follow suit to take advantage of the technical benefits and cost reduction associated with making the shift.
Read MoreStrategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022 -- an increase of $69 billion. Spend on over-the-top (OTT) video will account for 90 percent of this growth, according to Strategy Analytics’ Television & Media Strategies (TMS) report, “TV’s Transformation: A Unified TV and Video Market Perspective.”
Read MoreIn the face of increasing pressure from over-the-top (OTT) video services, pay TV providers are stepping up their game, according to new research from ABI Research. Despite the competition from OTT video services, the worldwide pay TV market has been growing at a steady pace. ABI forecasts that the global pay TV market -- which includes satellite, cable, and Internet Protocol Television (IPTV) services -- will generate $295 billion in 2022.
Read MoreDigital pay TV subscriptions around the world, including cable, satellite and IPTV, exceeded one billion for the first time in 2017, according to new research from IHS Markit. This global growth comes despite the continued uptake of over-the-top (OTT) subscription video services, like Netflix, Hulu and Amazon Prime Video, which added more than three times the number of subscriptions than pay TV last year, according to IHS Markit.
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